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Agenda-setting intelligence, analysis and advice for the global fashion community.

Selling ‘Office’ Clothes to the Work-From-Home Woman

Brands are adapting to the new normal by leaning on casual styles and changing up their marketing messages.
Workwear looks from M.M. LaFleur's "power casual" category.
Workwear looks from M.M. LaFleur's "power casual" category. M.M. LaFleur.

Like millions of American women, Jillian McMenamin spent much of 2020 unemployed. A 14-year public relations veteran, she was laid off last January and unable to find a new job given the

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