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Seizing Fashion’s Homeware Opportunity

The home goods market was heating up pre-pandemic, but now a fresh crop of brands have ambitions to capitalise on the space. What do they need to do to succeed?
L-R: Shrimps x Habitat home collaboration; Bernadette's new homewear collection | Source: Courtesy
L-R: Shrimps x Habitat home collaboration; Bernadette's new homewear collection | Source: Courtesy
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BoF PROFESSIONAL

Visitors to Simon Miller’s website will soon find some surprising additions to the usual assortment of ribbed top-and-trouser sets, heeled clogs and handbags. Starting next month, the brand will sell everything from towels and pillows to sculptures, paintings and vintage furniture.

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