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How Staud Churns Out Hit After Hit

After a decade in business, Sarah Staudinger’s brand is profitable, on track to hit $250 million in annual sales, with an even split between ready-to-wear, shoes and accessories, wholesale and direct-to-consumer. She and co-founder George Augusto spoke to The Business of Fashion about how they did it — and what’s next.
Staud's sales are equally split between footwear, bags and apparel.
Staud's sales are equally split between footwear, bags and apparel. (Courtesy Staud )

Much has been made of Sarah Staudinger’s proximity to celebrity.

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Diana Pearl
Diana Pearl

Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.

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