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Samuel Ross’ Next Move: A Line ‘Engineered by Zara’

After exiting his A-Cold-Wall brand last year, the Virgil Abloh protégé is the latest designer to ink a deal with the Spanish fast fashion giant, widening access to his new SR_A menswear vision.
Samuel Ross
The collection will feature “functional, refined garments” that reflect the “maturity” of the menswear market since Ross launched A Cold Wall in 2015. (Gabriel Moses)
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BoF PROFESSIONAL

It’s been a while since shoppers have been able to get their hands on fashion designed by shape-shifting creative director Samuel Ross, the Virgil Abloh protégé who founded and then exited the pioneering British luxury streetwear label A-Cold-Wall.

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Further Reading

Is Streetwear Still Cool?

Luxury brands may have pivoted away from sneakers, puffer jackets and hoodies, but new brands like Corteiz and Free The Youth are making the case for street culture’s enduring relevance in fashion.

Why Menswear Is Getting a Marketing Refresh

As critics argue that menswear labels’ homogenous marketing style has made for a feeling of boredom and sameness in the sector, start-ups are beginning to invest in imagery that will set them apart from their competitors.

About the author
Daniel-Yaw Miller

Daniel-Yaw Miller is a contributing writer at The Business of Fashion. Miller is a New York based journalist, editor and advisor who specialises in sports, fashion and business.

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