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June Ambrose on Leaving Puma and How Sports Changed Fashion

The acclaimed stylist and costume designer will leave her post as creative director for women’s basketball, where she elevated the stature of the sport in high fashion.
June Ambrose, Puma, WNBA, NBA, sport, basketball
Beyond her role as creative director of women's basketball at Puma, Ambrose enjoyed a wide-ranging remit that included working on the brand's return to New York Fashion Week in September 2022. (Getty Images)

June Ambrose, Puma’s creative director for women’s basketball, is set to leave the brand on the expiry of her contract at the end of 2023, BoF has learned.

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Artists, record labels and music festival organisers are collaborating with coveted labels to design better-quality, fashion-forward merch, sold at higher price points than before.

About the author
Daniel-Yaw Miller

Daniel-Yaw Miller is a contributing writer at The Business of Fashion. Miller is a New York based journalist, editor and advisor who specialises in sports, fashion and business.

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