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Promising Signs for Macy’s Turnaround

Sales fell in the retailer’s first quarter, but were up at 50 stores where new ideas are being tested. CEO Tony Spring tells BoF he’s just getting started.
As part of a turnaround plan, Macy's will close 150 stores by 2026, reducing its total to 350 from 650 locations five years ago.
As part of a turnaround plan, Macy's will close 150 stores by 2026, reducing its total to 350 from 650 locations five years ago. (Macy's)

Macy’s chief executive Tony Spring wants to make an important distinction about his plan to turn around the ailing department store chain: He’s not rebuilding, he’s redecorating.

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Further Reading

Is Macy’s ‘Bold New Chapter’ Bold Enough?

New CEO Tony Spring’s plan to shutter stores and improve products echoes previous efforts for revitalisation. To pull it off this time, the retailer must deliver transformational changes in the shopping experience.

About the author
Sheena Butler-Young
Sheena Butler-Young

Sheena Butler-Young is Senior Correspondent at The Business of Fashion. She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion.

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