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Parade Inks Target Partnership

The direct-to-consumer underwear brand is now sold in 400 of the chain’s big-box stores nationwide — its second wholesale deal after Urban Outfitters.
Diverse group of women in their underwear.
Parade will be available in 400 Target stores as well as online. (Parade)

Parade, the online intimates brand founded in 2018 by then-21-year-old Cami Téllez, is on track to reach $75 million in annual revenue, the company told BoF.

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