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One Year Later, the 15 Percent Pledge Raises Its Ambitions

As Nordstrom announces a 10-year partnership with the organisation launched on Instagram after George Floyd’s death to call on retailers to spend more money on Black-owned brands, founder Aurora James and board member Emma Grede tell BoF about keeping up the momentum and supporting entrepreneurs.
15 Percent Pledge founder Aurora James and board member Emma Grede. Christian Cody, Jamie Girdler
15 Percent Pledge founder Aurora James and board member Emma Grede. Christian Cody, Jamie Girdler

The 15 Percent Pledge’s

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