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Agenda-setting intelligence, analysis and advice for the global fashion community.

Jenni Kayne Opens Its First International Pop-Up in London

The California-based brand has launched a pop-up at Selfridges, the first step in a larger global expansion strategy.
A black model wearing a red v-neck sweater with a camel coloured suede overshirt falling off one shoulder. The model stands in front of rocky woodland backdrop. Shot for the Californian brand Jenni Kayne's Fall/Winter 2025 campaign
The Jenni Kayne Fall/Winter' 25 Campaign. The collection will be available the brand's Selfridges pop-up in London, which runs till November 16. (Jenny Kayne)

At the end of August, the Los Angeles-based brand, which

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Further Reading

How the Rest of America Fell in Love With Californian Style

There’s long been an allure attached to the Golden State, but it’s hit a new cultural resonance in the wake of the pandemic. A cohort of brands that put the Californian lifestyle at their centre are seeing a wave of interest, and growth.

About the author
Shayeza Walid
Shayeza Walid

Shayeza Walid is Senior Editorial Associate covering Sustainability at The Business of Fashion. She reports on fashion's environmental impact, climate accountability, supply chain and labour issues. Based in London, she also contributes to BoF's Global Markets and UK coverage.

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