Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Is the Luxury Watch Market Turning a Corner?

While demand still lags behind supply, some observers believe Swiss timepieces will see renewed interest in the face of tech fatigue and disillusionment with luxury fashion.
Dimepiece arm stack full of luxury watches.
Some industry observers believe watches will see renewed interest from consumers fed up with soaring prices for handbags, designer logos and other “soft” luxury goods. Others are turning to traditional timepieces after growing disenchanted with high-tech offerings. (Brynn Wallner)

Luxury watch enthusiasts are hoping that a two-year stretch of plunging prices and sagging demand is nearing an end.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

Has the Luxury Watch Market Peaked?

An uncertain economy and freefalling resale prices have created a sense of unease in the category, but watch dealers and experts say the best is still ahead.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?


The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON