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Agenda-setting intelligence, analysis and advice for the global fashion community.

Inside Gap’s Last-Ditch, Tariff-Addled Turnaround Push

The iconic ’90s retailer was on the precipice of death for years. Richard Dickson finally had momentum for a comeback — then came Trump.
Gap Inc. has struggled to regain its footing.
Gap Inc. has struggled to regain its footing. (Shutterstock)

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Further Reading

Why Gap Is Going Premium

With the new GapStudio line, creative director Zac Posen is introducing an edgier, fashion-forward perspective and a platform for monetising his designs on the red carpet, such as Gap’s latest custom outfit for Timothée Chalamet.

The Gap Comeback That’s Actually Working

Gap Inc. has been trying to turn things around for two decades. Now, seven months into designer and BoF 500 member Zac Posen’s tenure as creative lead, there’s early evidence that his efforts to re-energise the company’s flagship brand are delivering results.

How Zac Posen is Reenergising Gap Inc. | The BoF Podcast

BoF founder and editor in chief Imran Amed sits down with the newly-appointed creative director of Gap Inc. to explore how the latest chapter in his creative journey is changing the way he thinks about success and professional fulfilment.

In This Article

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