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In Shaking Up the Stodgy Sport of Golf, Fashion Sees Green

A new wave of brands are bringing streetwear to the cloistered world of the links. But convincing players to trade in their khakis and polos for hoodies and sweats is a major undertaking.
Designer Todd Snyder is debuting a collection with golf apparel brand Footjoy.
Designer Todd Snyder is debuting a collection with golf apparel brand Footjoy. Courtesy Footjoy.
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BoF PROFESSIONAL

When Brooks Koepka wore a pair of Off-White Nikes, complete with white zip tie, during the 2019 PGA Tour Championship, an explosion of mostly befuddled headlines followed. (“It’s fashion, bro,” was his memorable response.) After the British golfer Tyrrell Hatton wore a hoodie during his winning run at the BMW PGA Championship in October, one columnist felt the need to explain to potentially scandalised readers what, exactly, the alien garment looked like.

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About the author
Brian Baskin
Brian Baskin

Brian Baskin is Executive Editor at The Business of Fashion. He is based in New York and oversees BoF's beauty, retail, direct-to-consumer, technology, marketing and workplace verticals.

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