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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Vans Keeps Its Cool

The skate shoe brand is 15 years into a sales boom and competes head to head with Nike and Adidas. Now parent company, VF Corp., is betting the same formula can help it transform from a collection of musty department-store labels into a retail empire.
Source: Courtesy
By
  • Cathaleen Chen

NEW YORK, United States

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