Agenda-setting intelligence, analysis and advice for the global fashion community.

The Tariff-Proof International Expansion Playbook

As the impact of tariffs on the industry sets in, a few American brands are turning their attention to overseas markets, and building resilient supply chains that can withstand indefinite uncertainty.

A collage — A slew of brands are charting international expansion amid tariff uncertainty. (BoF Team)

Malique Morris

15 May 2025

BoF PROFESSIONAL

Los Angeles-based fine jewellery maker Angara was already well on its way to reducing its dependence on the US for sales before President Donald Trump announced his tariff plan last month, entering India at the end of last year and planning a number of international launches for 2025.

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About the author

Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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The Tariff-Proof International Expansion Playbook

Subscribe to the Daily Digest

How Spain’s Indie Fashion Scene Nailed Global Growth

Explainer: What the US-China Trade War Means for Fashion

How UK Brands Can Navigate US Expansion

Executive Memo | Navigating the Unravelling of Multibrand Retail

The Industry That Eats Its Young

The Zara-Fication of John Galliano

Why Revolve Can’t Stop Talking About AI

Retailers Push UK to Join US and EU Ending Shein Parcel Loophole

Exclusive: Deciem to Relaunch The Chemistry Brand

Executive Memo | Navigating the Unravelling of Multibrand Retail

Why H&M’s Sustainability Report Is So Unusual

The Daily Digest Newsletter

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