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Agenda-setting intelligence, analysis and advice for the global fashion community.

How to Avoid Becoming a One-Hit Wonder

For every brand that is able to diversify past its first success, there are dozens more that putter out. Here’s a six-point plan for navigating what happens after a product becomes a bona fide winner.
Cult Gaia Ark Bags | Source: Courtesy
By
  • Lauren Sherman

LOS ANGELES, United States

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