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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Stone Island Found Its Luxury-Streetwear Sweet Spot

In its 37-year history, Stone Island has grown cult followings among hypebeasts and football hooligans alike. How does the brand reconcile this eclectic customer base as it expands into new markets and demographics?
Drake performs during the 2017 Billboard Music Awards wearing Stone Island | Source: Getty

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