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How Spain’s Indie Fashion Scene Nailed Global Growth

Brands including La Veste, Gimaguas and Flabelus have become the hot alternative to Europe’s usual French and Scandinavian labels. Customers in cities like New York can’t get enough.
Spanish fashion brands from Gimaguas to La Veste are gaining global traction.
Spanish fashion brands from Gimaguas to La Veste are gaining global traction. (BoF Collage)
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BoF PROFESSIONAL

During the two-week run of Spanish womenswear brand La Veste’s pop-up in New York City, the brand’s “super fans” — as described by chief executive Sofia García-Gallardo — arrived in its wares from head to toe. Eager to get their hands on a pair of La Veste’s striped pants or one of its scalloped shirts, they ended up selling out several items, including its parasol pants and knit capsule.

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Further Reading

Case Study | How Brands Build Genuine Communities

Community is too often reduced to a buzzword, but when cultivated correctly, it can be one of fashion’s most powerful means for engaging customers and building loyalty, particularly in times of economic uncertainty. This case study looks at examples of brands that have successfully created thriving fan communities and their approaches to creating lasting and rewarding relationships with their customers.

How Emerging Brands Can Solve the Wholesale Puzzle

Partnering with department stores and boutiques used to be the first and sometimes only option for new labels to break though. Today, that path often winds through Shopify and Instagram first, but multi-brand retailers still have an important role to play.

About the authors
Haley Crawford
Haley Crawford

Haley Crawford is Marketing Correspondent at The Business of Fashion. She is based in New York and covers the marketing and public relations industries.

Simone Stern Carbone
Simone Stern Carbone

Simone Stern Carbone is Luxury Correspondent at the Business of Fashion. She is based in Zurich and Paris and covers fashion and beauty, with a focus on the dynamic luxury sector.

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