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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Mytheresa Can Make Its YNAP Deal Work

The German e-tailer’s deal to acquire the London-based luxury site, and become a global luxury e-commerce giant, is only as viable as its ability to make the whole enterprise profitable. BoF unpacks what it could take to get there.
A photo of Mytheresa's packaging.
Mytheresa will have a long road ahead to make YNAP a profitable part of its organisation. (Mytheresa)

For Mytheresa, acquiring Yoox-Net-a-Porter is its chance to become the biggest player in luxury e-commerce.

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Further Reading

All Eyes on Mytheresa

Mytheresa on Wednesday reported another quarter of standout growth in an otherwise dreary luxury e-commerce sector amid reports that the German e-tailer is considering going private and acquiring Net-a-Porter.

About the author
Malique Morris
Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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