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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Made-in-America Brands Turn Tariff Turmoil Into Opportunity

While tariff uncertainty threatens to roil the global fashion industry, brands that already produce their goods in the US have an opportunity to shine if they’re able to communicate the value of American manufacturing to cautious consumers.
A collage of made in USA brands
American-made brands like American Giant, Bleusalt, Filson and At Present are poised to win amid unstable tariffs. (BoF Team)

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Further Reading

Why ‘Made in America’ Is Still a Fashion Fantasy

Trump’s “America First” trade agenda is designed to encourage domestic manufacturing. But ambitions to move more apparel production to the US have been stymied for years by limited capacity and high costs.

Should DTC Brands Open Their Own Factories?

Some digitally native start-ups are buying or building factories to cut production times and control quality. But not every company is built to handle manufacturing themselves.

About the author
Malique Morris
Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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