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How Frey Group Is Capturing the European Outlet Shopping Opportunity

As consumers across income levels embrace value-driven shopping, the off-price category continues to grow. BoF sits down with Antoine Frey, chairman and CEO of Frey Group — the new owner of Europe’s fourth-largest outlet operator ROS Retail Outlet Shopping — to discuss the outlet market opportunity and positioning itself at the forefront of this shift.
Frey Group is leveraging the outlet opportunity with the creation of its Malmö Designer Village.
Frey Group is leveraging the outlet opportunity with the creation of its Malmö Designer Village. (Frey Group)
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In the face of shifting global consumer behaviour, outlets and off-price retailers are set to capture an even greater share of discretionary expenditure. As stated in BoF and McKinsey’s

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