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Leveraging ‘Deal Days’ for Long-Term Marketplace Success

In 2024, US shoppers spent more than $14 billion online during Amazon’s 48-hour Prime Day sale. Here, Front Row’s Alexandra Carmody shares how Deal Day strategies can drive lasting success beyond immediate sales spikes.
A woman sitting down browsing her smartphone in one hand, while holding a coffee in her other hand.
This year, US shoppers spent more than $14 billion online during Amazon’s 48-hour Prime Day sale in July — up 11 percent from a year ago, according to Adobe Inc. (Getty Images)
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Formed in 2023 at the merger of five distinct agencies, each with their own competencies, acceleration company Front Row works with brands to bolster e-commerce growth and meet customers in the correct channels. Among its clients are Ouai, Summer Fridays, Farmacy Beauty, Bubble Skincare and more.

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