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How Experiential Retail Tactics Are Evolving and the Power of Scent

Last week, BoF and Integra Fragrances invited executives from the likes of Kering, Armani, Sunnei, Ginori and La Double J to discover how experiential retail is evolving and the growing significance of scent and sensory marketing.
Attendees making perfurmes at a table during the Integra Fragrances x BoF executive breakfast and fragrance workshop.
Attendees of the Integra Fragrances x BoF executive breakfast and fragrance workshop. (Integra Fragrances)
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As the fashion industry seeks to draw consumers back in-store following the pandemic and its significant impact on footfall,

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