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How Emerging Travel Trends Are Informing July’s Expansion Strategy

As global travel flows return to pre-pandemic levels, luggage brand July is evolving its offering, placing the needs of new consumers at the centre of its strategy. BoF speaks to co-founder and director Athan Didaskalou to learn more.
A person dressed in black wheels an orange suitcase over a zebra crossing.
Upon its inception, luggage brand July read more than 4,000 reviews of existing suitcases in order to solve customers’ biggest pain points. (July)
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Founded in 2019 by Athan Didaskalou and Richard Li, Australian luggage brand

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