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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Brands Can Choose the Right In-Store Technology

In a post-Covid retail landscape where consumers are seduced by the convenience of e-commerce, brands are introducing technology in-store in an attempt to replicate that ease.
Showfields
Showfields' in-store QR codes helps connect customers with small brands. (Showfields)

Since the pandemic, in-store technology has gone from nice-to-have to necessary.

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Further Reading

RFID’s ‘Quiet Revolution’ in Retail

Zara, Uniqlo and American Eagle are among those leaning on the technology for abilities like self-checkout and better inventory tracking, while more companies join the ‘cult of RFID’ each year.

Battling the Retail Apocalypse: What Worked and What Didn't

The last decade was the most transformative for retail since the rise of big-box stores in the 1980s. To drive traffic and better engage consumers, companies have tried out a number of different tactics. What were gimmicks and what stuck?

About the author
Malique Morris
Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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