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Has Fashion Retail Reached Peak Minimalism?

More brands are leaning into maximalist retail design in a quest for differentiation and social media-friendly interiors.
The new Tory Burch store in Soho has been designed to feel like an extravagantly decorated home. Tory Burch.
The new Tory Burch store in Soho has been designed to feel like an extravagantly decorated home. Tory Burch.
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BoF PROFESSIONAL

When decorating her new store in Soho, Tory Burch wanted to create a place where shoppers could “feel like they are stepping into my living room.” It features ceilings covered in woven baskets, motif-painted bannisters, granny-chic chintz sofas, a splashy chandelier made of quilted patchwork and plenty of knickknacks hand-selected by Burch herself.

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