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Agenda-setting intelligence, analysis and advice for the global fashion community.

Gap Taps Reed Krakoff and John Demsey to Lead Push Into Accessories and Beauty

Gap Inc. said it plans to launch beauty at Old Navy this fall as well as accessories across its portfolio. But venturing into new categories will pose a risk for a retailer still in the early innings of a turnaround.
Left to right: Deb Redmond, John Demsey, Michele Parsons and Reed Krakoff. Gap leaders.
Left to right: Deb Redmond, John Demsey, Michele Parsons and Reed Krakoff. (Gap Inc.)

Gap Inc.

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Further Reading

Gap, Old Navy Turn to Industry Heavyweights for Beauty Lines

On Thursday, the American retail giant announced a new and improved offering for its mainstay brands which include Gap and Old Navy. The Business of Beauty can reveal that former Estée Lauder Companies executive John Demsey and celebrity beauty brand incubator Maesa are involved.

The Gap Comeback That’s Actually Working

Gap Inc. has been trying to turn things around for two decades. Now, seven months into designer and BoF 500 member Zac Posen’s tenure as creative lead, there’s early evidence that his efforts to re-energise the company’s flagship brand are delivering results.

About the authors
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

Daniela Morosini
Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

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