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Agenda-setting intelligence, analysis and advice for the global fashion community.

Ganni’s Guerrilla Approach to Global Growth

The Danish label is part of a generation of social-media-savvy brands that are betting on activating their powerful online communities to help smooth a path to international expansion.
Models dancing in the rain at the Ganni Spring/Summer 2020 show in Copenhagen | Source: Getty Images
By
  • Sarah Kent

LONDON, United Kingdom —

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