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Agenda-setting intelligence, analysis and advice for the global fashion community.

Can Fashion Trade Shows Survive the Pandemic?

With large in-person events facing an uncertain future due to changing coronavirus restrictions, trade shows have had to sharply adapt to serve their audiences. But with a changing format, will the business model have to change too?
The fabrics section of Première Vision's Spring/Summer 2021 trade show in February 2020 | Source: Courtesy of Première Vision
By
  • Rachel Deeley

LONDON, United Kingdom

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