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Agenda-setting intelligence, analysis and advice for the global fashion community.

Brand Licensing Deals: Fresh Start or Beginning of the End?

Licensing firms have a reputation for buying famous but faded labels and milking them dry. Will Brooks Brothers, Barneys and others in bankruptcy today meet the same fate?
The Juicy Couture show during London Fashion Week in February 2018 | Source: Getty
By
  • Cathaleen Chen

NEW YORK, United States

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