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Exclusive: H&M to Collaborate with Glenn Martens

The buzzy Belgian designer known for his work at Y/Project and Diesel will create a collection for the Swedish fast-fashion giant, CEO Daniel Ervér and Martens revealed at BoF VOICES 2024. The move is part of a wider push to reassert H&M’s fashion credentials.
H&M is collaborating with designer Glenn Martens on a special capsule collection, group president and CEO Daniel Ervér and Martens told The Business of Fashion’s Imran Amed on stage at BoF VOICES 2024.
H&M is collaborating with designer Glenn Martens on a special capsule collection, group president and CEO Daniel Ervér and Martens told The Business of Fashion’s Imran Amed on stage at BoF VOICES 2024. (Getty Images for Business of Fashion)

OXFORDSHIRE, United Kingdom —

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Further Reading

H&M’s Big Bet on Fashion’s Elusive Middle

In an exclusive interview, CEO Daniel Ervér outlined his strategy to turn the Swedish fast-fashion giant’s greatest weakness – its positioning above Shein but below Zara in the category’s pricing hierarchy – into a strength. It all kicks off with a collection due out next month.

About the author
Vikram Alexei Kansara
Vikram Alexei Kansara

Vikram Alexei Kansara is Editorial Director at The Business of Fashion. He is based in London and oversees BoF’s luxury, fashion week, art, sustainability, global markets and opinion verticals.

In This Article

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