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Entireworld to Shut Down

The direct-to-consumer basics brand founded by Scott Sternberg announced it would end operations after difficulties attracting financing and closing an acquisition deal.

A still from an Entireworld ad campaign | Source: Courtesy

By

Alexandra Mondalek

13 October 2021

BoF PROFESSIONAL

Entireworld, the direct-to-consumer apparel brand that made a name for itself as the It-brand of early pandemic life, announced on its Instagram on Wednesday it would wind down operations and launch a liquidation sale. In the post, founder Scott Sternberg explains the difficulties the brand faced operating as an independent label, chasing “unsuccessful fundraising” and eventually an almost-acquisition that, after it fell apart, forced the brand to close.

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