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Agenda-setting intelligence, analysis and advice for the global fashion community.

Exclusive: Denim Tears Is Levelling Up

With ‘tens of millions’ in annual sales, Tremaine Emory’s buzzed-about New York label is in expansion mode.
A look from a recent Denim Tears collection inspired by parallels between the Civil Rights Movement and The Troubles.
A look from a recent Denim Tears collection inspired by parallels shared with the 1960s Civil Rights Movement and The Troubles. (Denim Tears )

If New York-based streetwear label Denim Tears has an unofficial logo, it’s the cotton wreath.

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Further Reading

Can Streetwear Still Be Political?

At a moment when attacks on DEI and immigrants have become widespread, streetwear brands founded on celebrating racial or ethnic identities are persevering.

How the Streetwear Customer Is Evolving

Streetwear is by no means dead, but its customers are changing. Today they're embracing a diverse wardrobe that mixes logo T-shirts with heritage brands and traditional menswear or luxury.

About the author
Lei Takanashi
Lei Takanashi

Lei Takanashi is a Correspondent at The Business of Fashion (BoF). He is based in New York City and covers menswear, streetwear, young consumer trends, and the intersection between fashion and culture.

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