Agenda-setting intelligence, analysis and advice for the global fashion community.
Something is happening in denim.
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Young, fashion-forward men are buying up jeans with bold graphic prints, distinctive embellishments and extremely baggy silhouettes, creating opportunities for niche denim labels and mass retailers alike.
A number of start-ups are expanding beyond denim, opening stores and navigating an increasingly competitive and fragmented market by staying close to their consumer.
After over ten years where tight fits dominated denim, consumers are embracing straight and wide-leg styles. But unlike other fading trends, retailers are unlikely to abandon the skinny jean.
Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.
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Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.
Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?
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