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Scandi-Cool Bedding Brand Tekla Looks to Redefine ‘Homewear’

As it debuts its first international store in London and broadens its apparel offerings, the Danish brand is taking its first step towards a retail-led expansion geared towards becoming a home-lifestyle label.
Women with her back towards the camera in blue pajamas with thin white stripes and twisted hand gestures.
Tekla is opening its first international store in London as it evolves into a home-lifestyle brand with broader apparel offerings and new apothecary products. (Courtesy of Tekla)

With an international store debut in London, Copenhagen-based home textile brand Tekla, known for its minimalist chic bedding products, is looking beyond the bedroom.

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About the author
Shayeza Walid
Shayeza Walid

Shayeza Walid is Senior Editorial Associate covering Sustainability at The Business of Fashion. She reports on fashion's environmental impact, climate accountability, supply chain and labour issues. Based in London, she also contributes to BoF's Global Markets and UK coverage.

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