Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Partner Content

At Cybex, Innovating Baby and Juvenile Gear for Next Generation Parents

As Millennials and older Gen-Z consumers embrace parenthood, their shopping preferences are extending into traditionally functional categories. BoF hears from Cybex founder Martin Pos and its CEO Johannes Schlamminger on how the business is innovating baby gear to meet those demands.
Outside the CYBEX flagship store in Paris, on the esteemed Rue Saint-Honoré. Prams and campaign imagery are visible inside the store.
Outside the CYBEX flagship store on the esteemed Rue Saint-Honoré in Paris. (Cybex)
In Partnership With
Article Sponsor

Millions of

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?


The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON