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Agenda-setting intelligence, analysis and advice for the global fashion community.

How to Discount Smartly During Covid-19

It's almost inevitable that brands will need to implement mark downs during this period of uncertainty. However, a creative and disciplined approach can help offload inventory while keeping customers engaged.
Brands are heavily discounting during the Covid-19 pandemic.
Brands are heavily discounting during the Covid-19 pandemic. (Shutterstock)
By
  • Chavie Lieber

NEW YORK, United States

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