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Agenda-setting intelligence, analysis and advice for the global fashion community.

Consumers Are Still Spending, but Retailers Are Bracing for Impact

Gap, Foot Locker, Abercrombie and other retailers issued cautious outlooks for the remainder of the year even as they reported strong second-quarter sales. It’s the latest indication that all is not well with American consumers.
Aspirational Shopper
American consumers are still spending, but retailers are warning about an increasingly challenged environment. (Shutterstock)

As retailer after retailer has reported second-quarter over the last two weeks, the message has been loud and clear: sales were good, even great this summer. Don’t expect it to last.

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Further Reading

What Luxury ‘Dupe’ Brands Get Right About Shoppers

Start-ups like Quince and Italic that sell affordable basics made in the same factories as high-end brands are generating massive growth in appealing directly to middle-class shoppers who don’t want to resort to Shein hauls.

About the author
Joan Kennedy
Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

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