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Coachella and the Business of Festival Fashion Is Back

Brands like Hugo Boss, Levi’s and Revolve are counting on big music events to fuel their sales and drive trends too.
Guests attend the 2018 Coachella Valley Music & Arts Festival Weekend 1 on April 13, 2018 in Indio, California.
Guests attend the 2018 Coachella Valley Music & Arts Festival Weekend 1 on April 13, 2018 in Indio, California. (Getty Images)

After a two-year hiatus during the pandemic, Coachella is expected to welcome over 150,000 music fans on each of its four days. Hugo Boss will be there to greet them.

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