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Agenda-setting intelligence, analysis and advice for the global fashion community.

What the Closet Sale Craze Says About Shopping

The grassroots trend is indicative of consumer cravings for more curation, uniqueness and personality when it comes to buying clothes.
Shoppers wait in line to get into Vogue's Vintage Market, in collaboration with Ebay.
Shoppers wait in line to get into Vogue and Ebay's vintage market. (BoF Team)

The hottest place to shop in New York right now? Someone else’s closet.

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Further Reading

Why Vintage Gap Is Hot and Current Gap Is Not

Driven partly by nostalgia and partly by the trend for 1990s and Y2K styles, people are snatching up products from Gap's heyday. But those same shoppers aren’t necessarily buying what Gap has in stores now.

Madison Avenue Finds a New Groove

Rents on New York City’s prestigious Upper East Side retail corridor are ticking up for the first time in a decade, as luxury stalwarts and newcomers alike look to tap into the neighbourhood’s affluent customer base.

About the author
Joan Kennedy
Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

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