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China’s Zara Tries Going Global in Hopes of Shein-Like Success

Urban Revivo is set to expand globally, opening its first US flagship store in New York City. The label has plans to rapidly grow its international footprint and build a supply chain outside China to compete with Western fashion giants.
Urban Revivo is set to open first US flagship store in New York City’s Soho Friday.
Urban Revivo is set to open first US flagship store in New York City’s Soho Friday. (Urban Revivo)

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Further Reading

Why Fast Fashion Brands Are Fleeing China

Forever 21 is the latest fast fashion giant to join the exodus, but why have brands like Topshop, New Look and Asos retreated from China while others like Uniqlo and H&M seem to have cracked it? Read China Decoded to make sense of the market.

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