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Chat-Based E-Tailer Threads Styling Targets Growth With Platform Strategy

The retailer — which sells on WhatsApp, WeChat, Instagram and other social platforms — has doubled its revenues since the start of the pandemic. Now it’s betting on a new service that allows independent personal shoppers to use its technology.
Threads Styling creates content for social media to inspire clients. Courtesy.
Threads Styling creates content for social media to inspire clients. Threads Styling.

Threads Styling’s business selling luxury to uber-wealthy twenty-somethings over Instagram DMs and Whatsapp was well positioned for the Covid-19 crisis.

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