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Chanel Wins Trademark Case Against What Goes Around Comes Around

A jury agreed that the reseller had misled consumers by promoting the luxury brand’s goods in its marketing materials and claiming that the pre-owned pieces are authentic.
A photo of handbags by designer brands
Hermès, Louis Vuitton and Chanel bags. What Goes Around Comes Around (What Goes Around Comes Around)

Chanel has won its dispute against resale company What Goes Around Comes Around, bringing to a close a six-year legal battle that touched on everything from trademarks to counterfeit products.

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Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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