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Agenda-setting intelligence, analysis and advice for the global fashion community.

Can Shein Change?

The Chinese fast fashion giant just hired a head of sustainability. In exclusive interviews with BoF, Shein executives share the steps they’re taking to remove some of the mystery in how it operates. But some of the company’s critics say the fast fashion business model can’t be reformed.
Shein has transformed from virtually unknown to one of the world’s fastest growing apparel brands.
Shein has transformed from virtually unknown to one of the world’s fastest growing apparel brands. (Shein)

Adam Whinston might have one of the toughest jobs in fashion.

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Further Reading

The Future of Zara Under New Leadership

Zara-owner Inditex, the world’s largest fashion retailer, appointed a mix of new and familiar faces to top management positions this week. The shakeup comes at a pivotal moment for the Spanish giant.

Can Asos Handle Fast Fashion’s Headwinds?

The abrupt departure of the fast fashion e-tailer’s CEO alongside a warning profits could fall sharply this year have raised the stakes for the company’s strategy update next month.

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