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Can Me+Em Sell British Style to American Women?

The London-based DTC womenswear brand is betting that its lego-like approach to fashion, which built it a following in its home country, will translate to the US market.
ME+EM founder Clare Horby says her brand provides fashion solutions for busy women.
Me+Em founder Clare Hornby says her brand provides fashion solutions for busy women. (ME+EM)

It’s not often that British brands breakthrough in America — but British accessible luxury label Me+Em is hoping to defy the odds.

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Further Reading

How 'Direct-to-Consumer' Blew Up Retail

As part of our series reflecting on the 2010s, BoF’s Chavie Lieber examines how a new class of digital-first, venture-backed brands pushed established players to pivot drastically — or face extinction.

The Next Wave of DTC Acquisitions

As the economy weakens and funding dries up, more digital upstarts will face pressure to sell. They’ll have no trouble finding buyers – if they can prove they’re more than just another money-losing start-up.

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