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Agenda-setting intelligence, analysis and advice for the global fashion community.

Luxury’s Bond Street Shuffle

The arrival of brands like Celine and Balenciaga on New Bond Street points to subtle but significant shifts in the makeup of London’s epicentre of luxury shopping.
Celine is opening a new flagship at 40 New Bond Street. Photo: BoF.
Celine is opening a new flagship at 40 New Bond Street. Photo: BoF.

Brunello Cucinelli waited two years to find the right home for its new London flagship, finally opening the doors to an expanded space in a Victorian-era art gallery on one of

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