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Agenda-setting intelligence, analysis and advice for the global fashion community.

BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands

As this generation’s spending power and appetite for fashion grows, BoF’s research and analysis think tank looks at the most-revered brands among young fashion shoppers.
Millennial & Gen Z
Millennial & Gen Z (Getty)

If evidence were needed of how impactful collaborations can be in expanding customer bases, Gucci’s tie-up with

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Further Reading

BoF Insights | Gen-Z and Fashion in the Age of Realism

Find out what makes Gen-Zers so unique and crucial to the fashion industry in the latest BoF Insights report. Co-created with Gen-Zers as well as a host of fashion and social media experts, we unpack what this generation expects from fashion today, and tomorrow.

The Debrief | Fashion’s Gen-Z Obsession

The BoF Insights team shares details from their recent report on why these young consumers are so crucial to the success of the fashion industry — and what brands can do to woo them.

What Gen-Z Thinks About Virtual Fashion

The online gaming platform’s joint report with Parsons School of Design sets out the myriad opportunities for both traditional and digital designers creating for the metaverse.

About the authors
Benjamin Schneider
Benjamin Schneider

Benjamin Schneider is the Senior Research Lead at the Business of Fashion (BoF). He is based in New York City as part of BoF’s Insights team, which arms fashion and luxury executives with proprietary business intelligence.

Diana Lee
Diana Lee

Diana Lee is the Director of Research & Analysis at The Business of Fashion. She is based in London and oversees the content strategy and roadmap for BoF Insights.

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