Agenda-setting intelligence, analysis and advice for the global fashion community.

What Black Friday Results Spell for Retail

This year’s post-Thanksgiving shopping extravaganza saw solid sales, particularly in stores. Retailers may not be able to shrug off recession concerns just yet though.

This year's Black Friday and Cyber Monday sales were strong. (Shutterstock)

Joan Kennedy

30 November 2022

BoF PROFESSIONAL

This year, Black Friday wasn’t just higher stakes for shoppers bargain hunting ahead of the holidays — it was also a pivotal moment for retailers. Many companies are desperate to slim down inventories and hoping to catch a glimpse of what sentiment may look like over the next year. They worried that weak spending last weekend would signal another year of deepening discounts and sluggish growth.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Can a ‘Sustainable’ Brand Do Black Friday? It’s Complicated.

The holiday sales bonanza promotes rampant consumerism. And yet, for many sustainably minded designers and founders it’s a valuable marketing moment they can’t resist.

Why This Black Friday Is Higher Stakes Than Usual for Fashion

After months of speculation, spending next weekend will demonstrate how inflation and the economic downturn are affecting consumer spending. That, plus what else to watch for this week.

How to Approach Promotions This Holiday Season

Retailers sitting on piles of unsold merchandise have little choice but to ramp up discounts. But there’s a right way and a wrong way to attract bargain hunters.

About the author

Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

In This Article

Topics

Retail

Executive Memo | Navigating the Unravelling of Multibrand Retail

Wholesale remains essential for the luxury industry, but the rules of engagement have changed. Brands need to know how to minimise the risks and maximise the rewards in their relationships with multibrand players.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.

The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?

Why Revolve Can’t Stop Talking About AI

The e-commerce giant is betting that a ‘culture of AI’ can solve the mysteries of physical retail and help power its new pricey namesake luxury label.

Chinese Competitors Move Into Nike and Zara’s Core Markets

As domestic demand weakens and global consumers seek out lower-priced alternatives, Chinese challenger brands like Anta and Urban Revivo are rolling out stores from Bangkok to Beverly Hills.

Why Estée Lauder Companies and Puig Need Each Other

The Spanish owner of Byredo, Rabanne and Charlotte Tilbury and the American conglomerate confirmed on Monday that they are in discussions to combine their businesses. A merger could reshape the beauty and fashion landscape.

Advent International Acquires Salt & Stone

The premium body care maker will join the private equity firm’s portfolio, which also includes Olaplex and Parfums de Marly.

Oil Slides, Stocks Climb on Trump’s Iran Reprieve

Oil prices tumbled by over 8 percent after Trump said the US was in talks with Tehran to end the US-Israeli war on Iran, a claim parliamentary speaker Mohammad Baqer Ghalibaf has denied.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

CONNECT WITH US ON

News & Analysis

Topics

More

Careers

Community

Subscribe

About Us