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The Best of BoF 2024: Fashion’s Obsession Reaches Fever Pitch

In 2024, the sneaker world was rocked by missteps and management change at Nike, which now faces a difficult turnaround as challengers like On and Hoka continue their assault. Meanwhile, fashion’s fixation on sport reached a new pitch at the Paris Olympics and shows no signs of letting up.
There is a sense among those who play padel that they're part of an exclusive club and responsible for the sport's newfound growth.
In 2024, the sneaker world was rocked by missteps and management change at Nike, which now faces a difficult turnaround as challengers like On and Hoka continue their assault. Meanwhile, fashion’s fixation on sport reached a new pitch at the Paris Olympics and shows no signs of letting up. (Omar Vega)

This year marked a turbulent period of transition for the sneaker and sportswear categories. For category leader Nike, whose

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