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The Strategy Behind Shay Mitchell’s Travel Brand Béis

The luggage and lifestyle brand is expanding its product and marketing strategies while launching collaborations and pop-up stores as its founder, Shay Mitchell, eyes expansion and profitability after five years in business. BoF learns more.
Actress Shay Mitchell sits among two olive-coloured suitcases and weekender bag from her brand Béis.
Actress and entrepreneur Shay Mitchell founded travel brand Béis in 2018. (Greg Swales)
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Actress, entrepreneur and executive producer Shay Mitchell launched her lifestyle and travel brand

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