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At Sorel, Charting the Course for Brand Reinvention

The outdoor footwear brand is redefining its identity under new leadership, blending its purpose-driven heritage with fashion-forward collaborations for an elevated, all-seasons approach.
Sorel has undergone significant transformation with the arrival of Cory Long as Sorel’s president and Michael Minter as vice president of brand and marketing in 2023.
Sorel has undergone significant transformation with the arrival of Cory Long as Sorel’s president and Michael Minter as vice president of brand and marketing in 2023. (Sorel)
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